London

London W1D Postcode Insights

The W1D postcode covers a large area of central London, mainly on the north side of the River Thames.

It includes the areas of Marylebone, Fitzrovia, Soho and Chinatown.

It is bordered by the WC1 (Bloomsbury), WC2 (Covent Garden) and EC1 (Clerkenwell) postcodes.

W1D is an important part of London for retail and tourism, with many of the world's top shops, boutiques and department stores located within its boundaries.

The area is also home to many restaurants, bars and pubs, offering a range of international cuisine and drinks.

As a residential area, W1D is home to many of the city's affluent residents, as well as a large number of people from all walks of life.

There are a number of residential streets and squares, some of which are home to some superstar residents as well.Famous streets and squares within the W1D zone include Oxford Street, Bond Street, Abbey Road, Regent Street, Tottenham Court Road and Chinatown.

Other attractions include the British Museum, the Royal Academy of Arts, Madame Tussauds and the Planetarium.

The area is also home to a number of transport links, such as Oxford Circus tube station, Tottenham Court Road station, and Marylebone Station.

These links provide easy access to the rest of London and beyond.W1D is an exciting, vibrant and diverse place to live, work and visit, making it one of London's most desirable postcodes.

Miscellaneous

W1D is not just a place to live; it is a vibrant hub for entertainment, shopping, and dining. With attractions such as the British Museum and numerous theatres, it offers a rich cultural experience. The area is known for its nightlife, with a variety of bars, clubs, and restaurants that cater to diverse tastes, making it a desirable location for both residents and visitors alike.

Deprivation

The age distribution in our postcode area offers a snapshot of its population composition, highlighting trends and diversity across different age groups.

Households by Deprivation Dimension

"Households by Deprivation Dimension" in the Census 2021 looks at how many households are deprived in one or more areas such as employment, education, health, or housing. It measures how many of these basic needs aren't fully met within a household, highlighting different levels of disadvantage.

Zero deprivation

44.7%

1 dimension

36.7%

2 dimensions

16%

3 dimensions

2.7%

4 dimensions

0%

 Line shows UK average.

Work & Employment

The work and employment statistics for London W1d reflects the economic activities and job opportunities, which shapes the livelihoods of its residents.

Socio-Economics

The socio-economic landscape of W1D is diverse, with a significant portion of the population engaged in higher managerial, administrative, and professional occupations, accounting for 22.4%. The area also has a notable percentage of residents in lower managerial roles (21.6%) and a smaller fraction in routine occupations (6.4%). The education levels are high, with 53.6% holding Level 4 qualifications or higher, which is indicative of the professional nature of the workforce.

Income Levels

The average salary in W1D is £46,181, which is considerably higher than the UK average of £29,669. This reflects the professional nature of many jobs in the area and the affluent demographic that resides here.

Employment Rate

70%

population in work

Unemployment Rate

5%

of the W1D population

Occupation

"Occupation" in the Census 2021 refers to the type of job a person does, including their role or profession. It categorises people based on the kind of work they perform, such as being a manager, skilled tradesperson, machine operative etc, helping to understand the workforce's makeup.

Managers, directors and senior officials

24.6%

Professional occupations

27.2%

Associate professional and technical occupations

17.1%

Administrative and secretarial occupations

4.9%

Skilled trades occupations

6.5%

Caring, leisure and other service occupations

5.4%

Sales and customer service occupations

4.4%

Process, plant and machine operatives

2.3%

Elementary occupations

7.5%

 Line shows UK average.

Hours Worked

"Hours Worked" in the Census 2021 refers to the number of hours a person usually works each week in their job. It includes categories like full-time (usually 31 or more hours) and part-time (less than 31 hours), helping to understand work patterns in the population.

Part time

24.1%

Part time (15 hrs or less)

9.2%

Part time (16-30 hrs)

15%

Full time

75.9%

Full time (31-48 hrs)

50.4%

Full time (49+ hrs)

25.5%

 Line shows UK average.

Unemployment History

This graph shows the unemployment history of the 5% of the population of London W1D aged 16 or older who were listed as being unemployed on Census Day (21st March 2021) by whether and when they were last empllyed.

Unemployed (less than 1 yr)

26%

Unemployed (more than 1 yr)

38.1%

Unemployed (never worked)

36%

 Line shows UK average.

Economic Activity Status

"Economic Activity Status" in the Census 2021 refers to whether people are working, looking for work, studying, retired, or otherwise not in the workforce. It shows who is employed, unemployed, self-employed, a student, retired, or unable to work, giving insight into the economic engagement of the population.

Economically active (exc students)

59.5%

Economically active (inc students)

3.4%

Retired

7.2%

Student

12.7%

Looking after home/family

8.1%

Sick or disabled

3.6%

 Line shows UK average.

Armed Forces

Percentage of people in the London (W1D) district who have previously served in the UK Armed Forces. Note that the data excludes people who were currently serving in the UK armed forces on Census Day, 21st March 2021.

Previously served

59.5%

Reserve forces

55%

Reserve + regular forces

42%

Never served

6.6%

 Line shows UK average.

NS-SEC Occupation

The National Statistics Socio-economic Classification (NS-SEC) shows people's socio-economic position in London W1D, based on their occupation. The estimates are as at Census Day, which took place on 21 March 2021.

Higher Managerial

21%

Lower Managerial

19.8%

Intermediate Occupations

4.8%

Small Employers

10%

Lower Supervisory

5.2%

Semi Routine

6.4%

Routine

4.5%

Unemployed

12.1%

Full Time Students

16.2%

 Line shows UK average.

Property & Housing

Property and housing statistics for the London W1D postcode area defines the living conditions and accommodation in the neighbourhood.

House Prices and Affordability

The average house price in W1D is a staggering £1,372,500, which is significantly higher than the UK average of £288,000. This high price point indicates a competitive market, driven by the area's desirability, vibrant culture, and proximity to key attractions and amenities.

Housing and Property Types

Housing in W1D is predominantly composed of flats, making up 78.9% of the property types. The area has a high proportion of smaller homes, with 50% being 1-bedroom houses and 36.5% being 2-bedroom houses. The lack of detached and semi-detached homes reflects the urban nature of the area, which is primarily suited for city living.

Tenure of Homes

In W1D, the majority of residents are renters, with 51.4% of homes being privately rented and 40.5% social rented. Only 3.4% of homes are owned outright or mortgaged, indicating a high demand for rental properties in this desirable area.

House Types

Distribution of various house types, including detached, semi-detached, and terraced houses, across different the different postcode sectors in London (W1D).

Detached

0.2%

Semi-Detached

0%

Terraced

0.5%

Flats

74.4%

Bedsits

5.1%

 Line shows UK average.

Size (Bedrooms)

This graph provides an insight into the distribution of house sizes in London (W1D), showcasing the number of bedrooms across all properties in London.

1 Bedroom

53.4%

2 Bedrooms

34.5%

3 Bedrooms

10.4%

4+ Bedrooms

1.7%

 Line shows UK average.

Number of Rooms

This graph provides an insight into the average number of rooms in properties within London W1D area. A room can be any room in a house apart from kitchens, bathrooms, toilets, halls/landings/conservatories and rooms used for storage.

1 room

12.2%

2 rooms

40.9%

3 rooms

32.6%

4 rooms

10%

5 rooms

2.4%

6 rooms

0.7%

7 rooms

0.2%

8 rooms

0.2%

9+ rooms

0.7%

 Line shows UK average.

Tenure

Tenure status of properties throughout the entire London (W1D) postcode sector, presenting a breakdown of ownership, mortgage, rental, and other categories.

Owned Outright

4.8%

Mortgaged

3.4%

Shared Ownership

1%

Rented

20.8%

 Line shows UK average.

Household Size

The number of residents per household in the London (W1D) district, offering insights into the demographic makeup of this postcode district.

1 person

0%

2 people

53%

3 People

30.7%

4 People

9.7%

5 People

5.1%

6 People

0.7%

7 People

0.5%

8 People

0%

 Line shows UK average.

Occupancy Rating (Bedrooms)

"Occupancy Rating (Bedrooms)" in the Census 2021 measures whether a household has more, fewer, or just the right number of bedrooms compared to what's needed for the number of people living there. A positive rating means extra bedrooms, zero means just enough, and a negative rating can indicate overcrowding.

Occupancy: +2 or more

4.6%

Occupancy: +1

23.1%

Occupancy: 0

60.7%

Occupancy: -1

10.2%

Occupancy: -2 or less

1.5%

 Line shows UK average.

Second Address Indicator

"Second Address Indicator" in the Census 2021 refers to whether a person has another address where they regularly stay, apart from their main home. This could include a second home, a place they stay for work, or a partner's home, indicating how people split their time between different locations.

No second address

84.3%

Second address in the UK

5.7%

Second address outside UK

10%

 Line shows UK average.

Car or Van Availability

"Car or Van Availability" in the Census 2021 refers to the number of cars or vans available for use by members of a household. It indicates whether a household has access to one or more vehicles, or none at all, providing insight into transport options and dependency on personal vehicles.

No cars or vans

83.2%

1 car or van

14.1%

2 cars or vans

2.7%

3+ cars or vans

0%

 Line shows UK average.

Central Heating

"Central Heating" in the Census 2021 refers to whether a household has a central heating system and what type it is, such as gas, electric, or another source. It shows how homes are heated, indicating the comfort and energy efficiency of the housing.

No central heating

7.3%

Mains gas only

46.5%

Tank or bottled gas only

0.7%

Electric only

32.8%

Oil only

0.2%

Wood only

0%

Solid fuel only

0%

Renewable energy only

0.5%

District/communal network

1.5%

Other

1.2%

2 or more types (exc renewable)

8.3%

2 or more types (inc renewable)

1%

 Line shows UK average.

Education

Schools, education, and learning in the London W1D area are pivotal aspects that shape the development and future prospects of our community's young residents.

Highest Level of Qualification

"Highest Level of Qualification" in the Census 2021 refers to the most advanced qualification or degree a person has achieved. It ranges from no qualifications to advanced degrees like a master's or doctorate, helping to show the education level of the population.

No qualifications

17.7%

Level 1 and entry level

3.7%

Level 2 qualifications

6.1%

Apprenticeship

3.3%

Level 3 qualifications

15.8%

Level 4 and above

50.6%

 Line shows UK average.

School children & students

"Schoolchildren and Full-Time Students" in the Census 2021 refers to individuals who are either attending school or studying full-time at a college or university. This category includes young people in education and adults who are pursuing full-time studies.

Students

20%

Not a student

80%

 Line shows UK average.

Ethnicity

Ethnicity in London W1D contributes to its rich cultural tapestry, showcasing diversity and heritage within the community.

Ethnic Group

Range of ethnic groups in London (W1D) postcode area, including Asian, Black, Mixed, White, and Other, providing a snapshot of the city's cultural diversity and demographics.

Bangladeshi

4.3%

Chinese

15.4%

Indian

2.9%

Pakistani

0.7%

African

2.2%

Mixed or Multiple

6.8%

White

56.6%

Arab

1.4%

Other

4.2%

 Line shows UK average.

Country of Birth

"Country of birth" in the Census 2021 refers to the country where a person in W1D was born, regardless of their current nationality or where they live when the census took place. It refers to the country in which they were born.

United Kingdom

34.2%

EU countries

23.1%

Non-EU countries

4.4%

Africa

3.3%

Middle East and Asia

23.8%

Americas and the Caribbean

9%

Antarctica and Oceania

2.1%

British Overseas

0%

 Line shows UK average.

Length of Residence

"Length of residence" in the Census 2021 refers to the total amount of time a person born outside the UK has lived in the UK. It helps understand how long immigrants have been living in the country, whether continuously or in total over multiple periods.

Born in the UK

34.3%

10 yrs +

25.2%

5 - 10 yrs

11.1%

2 - 5 yrs

12.8%

Less than 2 yrs

16.6%

 Line shows UK average.

Year of Arrival

"Year of arrival" in the Census 2021 refers to the year when someone who wasn't born in the UK first came to live in the UK. It helps track when people who were born abroad started living in the country.

Born in the UK

34.3%

Arrived before 1951

0.3%

Arrived 1951 to 1960

0.4%

Arrived 1961 to 1970

0.7%

Arrived 1971 to 1980

2.8%

Arrived 1981 to 1990

2.6%

Arrived 1991 to 2000

5.3%

Arrived 2001 to 2010

12.6%

Arrived 2011 to 2013

4.4%

Arrived 2014 to 2016

8.6%

Arrived 2017 to 2019

16.5%

Arrived 2020 to 2021

11.4%

 Line shows UK average.

Passports Held

"Passports held" in the Census 2021 means the number and types of passports people in W1D have. This shows the countries or nations where they have citizenship or the right to travel freely. It could include passports from the UK, other countries, or multiple countries.

No passport

0%

United Kingdom

50.3%

Ireland

1.7%

Other Europe

24.4%

Africa

0.4%

Middle East and Asia

0.3%

Americas and the Caribbean

0%

Antarctica and Oceania

1.9%

British Overseas Territories

1.2%

 Line shows UK average.

Age of Arrival in the UK

"Age of Arrival in the UK" in the Census 2021 indicates how old a person was when they first came to live in the UK if they were born in another country. It helps to understand at what stage of life they moved to the UK.

Born in the UK

34.3%

Aged 0 to 4 years

1.5%

Aged 5 to 7 years

1.7%

Aged 8 to 9 years

0.4%

Aged 10 to 14 years

1.7%

Aged 15 years

0.4%

Aged 16 to 17 years

4.3%

Aged 18 to 19 years

6%

Aged 20 to 24 years

14%

Aged 25 to 29 years

11.1%

Aged 30 to 44 years

17.8%

Aged 45 to 59 years

6.1%

Aged 60 to 64 years

0.3%

Aged 65 to 74 years

0.4%

Aged 75 to 84 years

0.1%

Aged 85 to 89 years

0%

Aged 90 years and over

0%

 Line shows UK average.

Income

Income in London W1D provides a crucial insight into economic dynamics, reflecting earning levels and financial well-being among residents. Understanding income distribution is key to addressing economic disparities and shaping community initiatives.

Health

Health in the London W1D postcode sector is a vital indicator of well-being, reflecting the overall physical and mental health of our community members.

General Health

"General Health" in the Census 2021 is a self-assessment where people rate their overall health as very good, good, fair, bad, or very bad. It provides a snapshot of how people perceive their physical and mental well-being.

Very good health

51.3%

Good health

32%

Fair health

12.5%

Bad health

3.5%

Very bad health

0.7%

 Line shows UK average.

Disabilities

"Disabilities (TS038)" in the Census 2021 refers to data collected about whether a person has a disability or health condition that limits their day-to-day activities. It includes whether these limitations are substantial and long-term, helping to understand the prevalence and impact of disabilities within the population.

Disabled

11.5%

Disabled (limited a lot)

4.7%

Disabled (limited a little)

6.8%

Not disabled

88.5%

Not disabled (long term condition)

5.7%

Not disabled (no physical or mental conditions)

82.8%

 Line shows UK average.

Transportation

Transportation in London W1D encompasses various modes and accessibility of travel, essential for the daily commute and connectivity of residents.

Car Ownership and Transport

W1D has an average of 1.2 cars per household, slightly below the UK average of 1.4. This reflects the excellent public transport links in the area, including Oxford Circus and Tottenham Court Road tube stations, making it convenient for residents to navigate London without the need for a car.

Car Ownership

Distribution of car ownership among households in London (W1D), encompassing 'no cars,' '1 car,' '2 cars,' and '3+ cars,' providing a comprehensive snapshot of transportation patterns in the area.

No Cars/Vans

83.2%

1 Car

14.1%

2 Cars

2.7%

3+ Cars

0%

 Line shows UK average.

Method of Travel

"Method of travel" in the Census 2021 refers to how people usually get to work. It includes options like walking, driving, taking the bus, cycling, or using the train. This table describes resident's main mode of transport when commuting.

Work mainly at or from home

46.2%

Underground, metro, light rail, tram

12.3%

Train

2.3%

Bus, minibus or coach

5%

Taxi

1.3%

Motorcycle, scooter or moped

0.8%

Driving a car or van

3.7%

Passenger in a car or van

0.5%

Bicycle

2.6%

On foot

24.5%

 Line shows UK average.

Commuting Distance

"Distance Travelled to Work" in the Census 2021 refers to how far people in London (W1D) usually travel from home to their workplace. It measures the length of their commute, whether it's a short walk or a long drive, helping to understand commuting patterns.

Less than 2km

24.2%

2km to less than 5km

8.7%

5km to less than 10km

7.2%

10km to less than 20km

2.1%

20km to less than 30km

0%

30km to less than 40km

0.3%

40km to less than 60km

0%

60km and over

1%

Works mainly from home

45.5%

 Line shows UK average.

Crime

Crime in London W1D provides insights into safety and security, impacting the overall quality of life for residents.

Crime Rate

W1D has a crime rank of 4581/32482, suggesting it is relatively safe compared to other areas in the UK, with a lower rank indicating better safety. This is an important consideration for potential residents and families looking to move into the area.

Crime statistics coming soon.