London
London W12 Postcode Insights
The W1 postcode covers a large portion of Central London and includes iconic landmarks such as Oxford Street, Bond Street and Regent Street.
The district is home to some of the most exclusive shopping locations in the world.
It is also one of the most fashionable and bustling areas of London with lots of nightlife.The area of the postcode is divided into 6 distinct “villages”: Marylebone, Fitzrovia, Soho, Mayfair, Piccadilly and St.
James’s.
It is home to some of London’s leading hotels, such as The Connaught and Claridge’s.
Other notable landmarks are the BBC Headquarters, the Royal Academy of Dramatic Arts, the Wallace Collection and a number of theatres and art galleries.The W1 postcode also contains some of the wealthiest areas in London.
Mayfair is known for its luxury apartments and exclusive properties.
This is the ideal location for those seeking a luxurious lifestyle, as the area is close to countless fine dining and entertainment venues.
The region also houses some of the oldest universities in London, including the Royal College of Art, Regent’s University and the University of Westminster.Some of the most trusted medical experts in the world also practise in the W1 postcode.
This includes specialists at the London Clinic, Royal London Hospital and Royal Brompton Hospital, as well as many private health organisations.
Many large organisations are based in the W1 postcode including Grosvenor Estate, Harbour & General Insurance, Inmarsat and the British Museum.
The postcode is served by five underground stations: Oxford Circus, Great Portland Street, Bond Street, Regent’s Park and Marble Arch.
Its close proximity to both the financial district and government offices makes it one of the most sought after postcodes in London.
Miscellaneous
W12 is rich in cultural heritage and offers a plethora of attractions, including the Westfield Shopping Centre, Shepherd's Bush Market, and the iconic Shepherd's Bush Empire. These features, combined with the area's educational institutions, such as the Lycée Français Charles de Gaulle and St. Paul’s School, make it an appealing choice for families and young professionals alike.
Population
Analysing the W12 population's characteristics, including age distribution and cultural diversity provides valuable insights into the composition of a local community.
Demographics
The W12 postcode is home to a diverse community, with an ethnic breakdown showing 54.5% White, 18.1% Black, 11.4% Asian, and 7.4% Mixed individuals. The average age of residents is 36.3 years, which is lower than the UK average of 40.7 years, indicating a youthful population that may appeal to families and young professionals.
Population Growth
2%
per annum
Population growth means that the population of London W12 is increasing by 2% each year.
Across the UK, (England, Scotland, Northern Ireland and Wales), the average population grown from 2023-2024 is 0.66%.
Children
18%
of London W12 are under the age of 18 at the time of the Census 2021.
Retired
10%
of London W12 are retired at the time of the Census 2021.
Gender Ratio
49% male
51% female
Gender ratio in census data means the number of males for every 100 females in a population, helping us understand the balance between men and women in a specific area.
Age Distribution
50%
are adults
Age distribution refers to how different age groups are spread within a population, showing the number of people in each age range. This helps understand the population's structure and potential needs.
Age Distribution
"Age Distribution by 5-year bands" in the Census 2021 breaks down the population into groups based on age ranges, each spanning five years (e.g., 0-4, 5-9, 10-14, etc.). This helps to see how many people fall into each age group, providing a clear picture of the age structure in an area.
Living Arrangements
"Living Arrangements" in the Census 2021 refers to people's relationship status and how they live with others. It includes whether someone is married, in a civil partnership, cohabiting as a couple, separated, divorced, or single, and whether they live with a partner, alone, or with others.
Living in a couple (married)
5.2%
Living in a couple (separated)
10.1%
Living in a couple (cohabiting)
9.6%
Not living as a couple
6.5%
Line shows UK average.
Legal Partnership
Legal partnership status of residents in the London (W12) district, offering insights into the diversity of relationship statuses in the area. This dataset classifies residents aged 16+ in England & Wales by their partnership status.
Gender Identity
"Gender Identity" in the Census 2021 refers to how people personally identify their gender, which may or may not align with the sex they were assigned at birth. It includes options like male, female, non-binary, or other identities, reflecting how individuals see themselves.
Same as sex registered at birth
57.9%
Different from sex registered at birth
27.8%
Line shows UK average.
Deprivation
The age distribution in our postcode area offers a snapshot of its population composition, highlighting trends and diversity across different age groups.
Households by Deprivation Dimension
"Households by Deprivation Dimension" in the Census 2021 looks at how many households are deprived in one or more areas such as employment, education, health, or housing. It measures how many of these basic needs aren't fully met within a household, highlighting different levels of disadvantage.
Work & Employment
The work and employment statistics for London W12 reflects the economic activities and job opportunities, which shapes the livelihoods of its residents.
Socio-Economics
The socio-economic landscape of W12 is varied, with 17.3% of the population engaged in higher managerial, administrative, and professional occupations. Meanwhile, 21.3% hold lower managerial roles. The area also has a notable percentage of individuals classified as never worked or long-term unemployed at 10.8%. This diversity in employment suggests a dynamic community with varying income levels.
Income Levels
The average salary in W12 is £39,324, which is considerably higher than the UK average of £29,669. This higher income level may contribute to the area's vibrant economy and support the demand for high-quality housing and local services.
Employment Rate
70%
population in work
Unemployment Rate
5%
of the W12 population
Occupation
"Occupation" in the Census 2021 refers to the type of job a person does, including their role or profession. It categorises people based on the kind of work they perform, such as being a manager, skilled tradesperson, machine operative etc, helping to understand the workforce's makeup.
Managers, directors and senior officials
12.9%
Professional occupations
27.5%
Associate professional and technical occupations
16.2%
Administrative and secretarial occupations
8%
Skilled trades occupations
7.3%
Caring, leisure and other service occupations
8.5%
Sales and customer service occupations
6.2%
Process, plant and machine operatives
4%
Elementary occupations
9.2%
Line shows UK average.
Hours Worked
"Hours Worked" in the Census 2021 refers to the number of hours a person usually works each week in their job. It includes categories like full-time (usually 31 or more hours) and part-time (less than 31 hours), helping to understand work patterns in the population.
Part time (15 hrs or less)
10.5%
Part time (16-30 hrs)
16.2%
Full time (31-48 hrs)
60%
Full time (49+ hrs)
13.2%
Line shows UK average.
Unemployment History
This graph shows the unemployment history of the 5% of the population of London W12 aged 16 or older who were listed as being unemployed on Census Day (21st March 2021) by whether and when they were last empllyed.
Unemployed (less than 1 yr)
17.3%
Unemployed (more than 1 yr)
42.2%
Unemployed (never worked)
40.5%
Line shows UK average.
Economic Activity Status
"Economic Activity Status" in the Census 2021 refers to whether people are working, looking for work, studying, retired, or otherwise not in the workforce. It shows who is employed, unemployed, self-employed, a student, retired, or unable to work, giving insight into the economic engagement of the population.
Economically active (exc students)
58.2%
Economically active (inc students)
3.1%
Looking after home/family
6.9%
Line shows UK average.
Armed Forces
Percentage of people in the London (W12) district who have previously served in the UK Armed Forces. Note that the data excludes people who were currently serving in the UK armed forces on Census Day, 21st March 2021.
Reserve + regular forces
44.6%
Line shows UK average.
NS-SEC Occupation
The National Statistics Socio-economic Classification (NS-SEC) shows people's socio-economic position in London W12, based on their occupation. The estimates are as at Census Day, which took place on 21 March 2021.
Intermediate Occupations
8.7%
Line shows UK average.
Property & Housing
Property and housing statistics for the London W12 postcode area defines the living conditions and accommodation in the neighbourhood.
House Prices and Affordability
The average house price in W12 stands at £625,000, significantly higher than the UK average of £288,000. This reflects the desirability of the area, driven by its vibrant community, excellent amenities, and transport links. Potential buyers should consider the competitive nature of the property market in this sought-after postcode.
Housing and Property Types
W12 features a variety of housing options, with property sizes predominantly consisting of 32.3% one-bedroom houses and 31.5% two-bedroom houses. The area has a significant proportion of flats, accounting for 46.5% of the housing stock, which reflects its urban setting and appeal to renters and first-time buyers. The property types include 1.6% detached homes, 7.9% semi-detached, and 18.1% terraced houses, showcasing a mix of traditional and modern living spaces.
Tenure of Homes
In terms of home ownership, W12 has a diverse tenure mix. Only 13.3% of homes are owned outright, while 14.8% are mortgaged. A significant portion of the housing market is made up of social rented homes at 38.3%, alongside 32% private rented properties. This indicates a strong rental market, making W12 attractive for renters and investors alike.
House Types
Distribution of various house types, including detached, semi-detached, and terraced houses, across different the different postcode sectors in London (W12).
Size (Bedrooms)
This graph provides an insight into the distribution of house sizes in London (W12), showcasing the number of bedrooms across all properties in London.
Number of Rooms
This graph provides an insight into the average number of rooms in properties within London W12 area. A room can be any room in a house apart from kitchens, bathrooms, toilets, halls/landings/conservatories and rooms used for storage.
Tenure
Tenure status of properties throughout the entire London (W12) postcode sector, presenting a breakdown of ownership, mortgage, rental, and other categories.
Household Size
The number of residents per household in the London (W12) district, offering insights into the demographic makeup of this postcode district.
Occupancy Rating (Bedrooms)
"Occupancy Rating (Bedrooms)" in the Census 2021 measures whether a household has more, fewer, or just the right number of bedrooms compared to what's needed for the number of people living there. A positive rating means extra bedrooms, zero means just enough, and a negative rating can indicate overcrowding.
Occupancy: +2 or more
15.3%
Occupancy: -2 or less
2.4%
Line shows UK average.
Second Address Indicator
"Second Address Indicator" in the Census 2021 refers to whether a person has another address where they regularly stay, apart from their main home. This could include a second home, a place they stay for work, or a partner's home, indicating how people split their time between different locations.
Second address in the UK
3.9%
Second address outside UK
3.4%
Line shows UK average.
Car or Van Availability
"Car or Van Availability" in the Census 2021 refers to the number of cars or vans available for use by members of a household. It indicates whether a household has access to one or more vehicles, or none at all, providing insight into transport options and dependency on personal vehicles.
Central Heating
"Central Heating" in the Census 2021 refers to whether a household has a central heating system and what type it is, such as gas, electric, or another source. It shows how homes are heated, indicating the comfort and energy efficiency of the housing.
Tank or bottled gas only
0.6%
Renewable energy only
0.2%
District/communal network
4.4%
2 or more types (exc renewable)
9.6%
2 or more types (inc renewable)
0.4%
Line shows UK average.
Education
Schools, education, and learning in the London W12 area are pivotal aspects that shape the development and future prospects of our community's young residents.
Highest Level of Qualification
"Highest Level of Qualification" in the Census 2021 refers to the most advanced qualification or degree a person has achieved. It ranges from no qualifications to advanced degrees like a master's or doctorate, helping to show the education level of the population.
Level 1 and entry level
7%
Level 2 qualifications
8.9%
Level 3 qualifications
13.9%
Line shows UK average.
School children & students
"Schoolchildren and Full-Time Students" in the Census 2021 refers to individuals who are either attending school or studying full-time at a college or university. This category includes young people in education and adults who are pursuing full-time studies.
Ethnicity
Ethnicity in London W12 contributes to its rich cultural tapestry, showcasing diversity and heritage within the community.
Ethnic Group
Range of ethnic groups in London (W12) postcode area, including Asian, Black, Mixed, White, and Other, providing a snapshot of the city's cultural diversity and demographics.
Country of Birth
"Country of birth" in the Census 2021 refers to the country where a person in W12 was born, regardless of their current nationality or where they live when the census took place. It refers to the country in which they were born.
Middle East and Asia
14.2%
Americas and the Caribbean
4.7%
Antarctica and Oceania
0.9%
Line shows UK average.
Length of Residence
"Length of residence" in the Census 2021 refers to the total amount of time a person born outside the UK has lived in the UK. It helps understand how long immigrants have been living in the country, whether continuously or in total over multiple periods.
Year of Arrival
"Year of arrival" in the Census 2021 refers to the year when someone who wasn't born in the UK first came to live in the UK. It helps track when people who were born abroad started living in the country.
Arrived 1951 to 1960
0.6%
Arrived 1961 to 1970
2.1%
Arrived 1971 to 1980
1.6%
Arrived 1981 to 1990
2.8%
Arrived 1991 to 2000
7.1%
Arrived 2001 to 2010
9.8%
Arrived 2011 to 2013
3.3%
Arrived 2014 to 2016
5.3%
Arrived 2017 to 2019
8.6%
Arrived 2020 to 2021
4.1%
Line shows UK average.
Passports Held
"Passports held" in the Census 2021 means the number and types of passports people in W12 have. This shows the countries or nations where they have citizenship or the right to travel freely. It could include passports from the UK, other countries, or multiple countries.
Middle East and Asia
0.1%
Americas and the Caribbean
0%
Antarctica and Oceania
0.5%
British Overseas Territories
0.3%
Line shows UK average.
Age of Arrival in the UK
"Age of Arrival in the UK" in the Census 2021 indicates how old a person was when they first came to live in the UK if they were born in another country. It helps to understand at what stage of life they moved to the UK.
Aged 30 to 44 years
10.4%
Aged 90 years and over
0%
Line shows UK average.
Income
Income in London W12 provides a crucial insight into economic dynamics, reflecting earning levels and financial well-being among residents. Understanding income distribution is key to addressing economic disparities and shaping community initiatives.
Health
Health in the London W12 postcode sector is a vital indicator of well-being, reflecting the overall physical and mental health of our community members.
General Health
"General Health" in the Census 2021 is a self-assessment where people rate their overall health as very good, good, fair, bad, or very bad. It provides a snapshot of how people perceive their physical and mental well-being.
Disabilities
"Disabilities (TS038)" in the Census 2021 refers to data collected about whether a person has a disability or health condition that limits their day-to-day activities. It includes whether these limitations are substantial and long-term, helping to understand the prevalence and impact of disabilities within the population.
Disabled (limited a lot)
6.8%
Disabled (limited a little)
8.2%
Not disabled (long term condition)
5%
Not disabled (no physical or mental conditions)
80%
Line shows UK average.
Transportation
Transportation in London W12 encompasses various modes and accessibility of travel, essential for the daily commute and connectivity of residents.
Car Ownership and Transport
Residents of W12 average 1.48 cars per household, slightly above the UK average of 1.4. The area benefits from excellent transport links, including Shepherd's Bush station in Zone 2 of the London Underground, providing easy access to central London and beyond. The proximity to the Westway also allows for quick road access to major airports.
Car Ownership
Distribution of car ownership among households in London (W12), encompassing 'no cars,' '1 car,' '2 cars,' and '3+ cars,' providing a comprehensive snapshot of transportation patterns in the area.
Method of Travel
"Method of travel" in the Census 2021 refers to how people usually get to work. It includes options like walking, driving, taking the bus, cycling, or using the train. This table describes resident's main mode of transport when commuting.
Work mainly at or from home
39.1%
Underground, metro, light rail, tram
14.7%
Bus, minibus or coach
10.7%
Motorcycle, scooter or moped
1%
Driving a car or van
11.1%
Passenger in a car or van
0.7%
Line shows UK average.
Commuting Distance
"Distance Travelled to Work" in the Census 2021 refers to how far people in London (W12) usually travel from home to their workplace. It measures the length of their commute, whether it's a short walk or a long drive, helping to understand commuting patterns.
2km to less than 5km
14.4%
5km to less than 10km
16.1%
10km to less than 20km
4.8%
20km to less than 30km
0.5%
30km to less than 40km
0.3%
40km to less than 60km
0.2%
Works mainly from home
39%
Line shows UK average.
Crime
Crime in London W12 provides insights into safety and security, impacting the overall quality of life for residents.
Crime Rate
W12 has a crime rank of 6074 out of 32482 in England and Wales, indicating a relatively safe environment compared to other areas. This ranking can be an important factor for families and individuals considering moving to the area, as safety is often a top priority.
Crime statistics coming soon.
About
Population
Work
Property
Education
Ethnicity
Health
Deprivation
Transportation
Crime