London

London W10 Postcode Insights

The W1 postcode covers a large portion of Central London and includes iconic landmarks such as Oxford Street, Bond Street and Regent Street.

The district is home to some of the most exclusive shopping locations in the world.

It is also one of the most fashionable and bustling areas of London with lots of nightlife.The area of the postcode is divided into 6 distinct “villages”: Marylebone, Fitzrovia, Soho, Mayfair, Piccadilly and St.

James’s.

It is home to some of London’s leading hotels, such as The Connaught and Claridge’s.

Other notable landmarks are the BBC Headquarters, the Royal Academy of Dramatic Arts, the Wallace Collection and a number of theatres and art galleries.The W1 postcode also contains some of the wealthiest areas in London.

Mayfair is known for its luxury apartments and exclusive properties.

This is the ideal location for those seeking a luxurious lifestyle, as the area is close to countless fine dining and entertainment venues.

The region also houses some of the oldest universities in London, including the Royal College of Art, Regent’s University and the University of Westminster.Some of the most trusted medical experts in the world also practise in the W1 postcode.

This includes specialists at the London Clinic, Royal London Hospital and Royal Brompton Hospital, as well as many private health organisations.

Many large organisations are based in the W1 postcode including Grosvenor Estate, Harbour & General Insurance, Inmarsat and the British Museum.

The postcode is served by five underground stations: Oxford Circus, Great Portland Street, Bond Street, Regent’s Park and Marble Arch.

Its close proximity to both the financial district and government offices makes it one of the most sought after postcodes in London.

Miscellaneous

W10 is renowned for its cultural vibrancy, hosting events like the famous Notting Hill Carnival. The area boasts a variety of amenities, including shops, restaurants, and green spaces such as Kensington Gardens and Holland Park, making it a desirable place to live for those seeking a lively urban experience.

Deprivation

The age distribution in our postcode area offers a snapshot of its population composition, highlighting trends and diversity across different age groups.

Households by Deprivation Dimension

"Households by Deprivation Dimension" in the Census 2021 looks at how many households are deprived in one or more areas such as employment, education, health, or housing. It measures how many of these basic needs aren't fully met within a household, highlighting different levels of disadvantage.

Zero deprivation

34.3%

1 dimension

33.6%

2 dimensions

21.8%

3 dimensions

9.6%

4 dimensions

0.8%

 Line shows UK average.

Work & Employment

The work and employment statistics for London W10 reflects the economic activities and job opportunities, which shapes the livelihoods of its residents.

Socio-Economics

The socio-economic classification in W10 shows that 12.8% of the population are in higher managerial, administrative, and professional occupations, while 15.1% are classified as never worked or long-term unemployed. The area has a mixed socio-economic profile, which contributes to its multicultural environment and community spirit.

Income Levels

The average salary in W10 is £46,181, which is notably higher than the UK average of £29,669. This higher income level supports the area's property values and contributes to its reputation as an affluent neighbourhood.

Employment Rate

70%

population in work

Unemployment Rate

5%

of the W10 population

Occupation

"Occupation" in the Census 2021 refers to the type of job a person does, including their role or profession. It categorises people based on the kind of work they perform, such as being a manager, skilled tradesperson, machine operative etc, helping to understand the workforce's makeup.

Managers, directors and senior officials

12.5%

Professional occupations

20.9%

Associate professional and technical occupations

16.6%

Administrative and secretarial occupations

8.2%

Skilled trades occupations

6.2%

Caring, leisure and other service occupations

10.4%

Sales and customer service occupations

9.5%

Process, plant and machine operatives

5.6%

Elementary occupations

10.1%

 Line shows UK average.

Hours Worked

"Hours Worked" in the Census 2021 refers to the number of hours a person usually works each week in their job. It includes categories like full-time (usually 31 or more hours) and part-time (less than 31 hours), helping to understand work patterns in the population.

Part time

32.3%

Part time (15 hrs or less)

12%

Part time (16-30 hrs)

20.3%

Full time

67.7%

Full time (31-48 hrs)

54.9%

Full time (49+ hrs)

12.8%

 Line shows UK average.

Unemployment History

This graph shows the unemployment history of the 5% of the population of London W10 aged 16 or older who were listed as being unemployed on Census Day (21st March 2021) by whether and when they were last empllyed.

Unemployed (less than 1 yr)

14.9%

Unemployed (more than 1 yr)

41.1%

Unemployed (never worked)

44%

 Line shows UK average.

Economic Activity Status

"Economic Activity Status" in the Census 2021 refers to whether people are working, looking for work, studying, retired, or otherwise not in the workforce. It shows who is employed, unemployed, self-employed, a student, retired, or unable to work, giving insight into the economic engagement of the population.

Economically active (exc students)

57.8%

Economically active (inc students)

3.3%

Retired

10.3%

Student

9%

Looking after home/family

6.5%

Sick or disabled

7.4%

 Line shows UK average.

Armed Forces

Percentage of people in the London (W10) district who have previously served in the UK Armed Forces. Note that the data excludes people who were currently serving in the UK armed forces on Census Day, 21st March 2021.

Previously served

57.8%

Reserve forces

50.7%

Reserve + regular forces

40.8%

Never served

10.5%

 Line shows UK average.

NS-SEC Occupation

The National Statistics Socio-economic Classification (NS-SEC) shows people's socio-economic position in London W10, based on their occupation. The estimates are as at Census Day, which took place on 21 March 2021.

Higher Managerial

11.7%

Lower Managerial

16.6%

Intermediate Occupations

8.4%

Small Employers

10.1%

Lower Supervisory

4.1%

Semi Routine

11%

Routine

10%

Unemployed

17.3%

Full Time Students

10.9%

 Line shows UK average.

Property & Housing

Property and housing statistics for the London W10 postcode area defines the living conditions and accommodation in the neighbourhood.

House Prices and Affordability

The average house price in W10 stands at a substantial £940,000, significantly higher than the UK average of £288,000. This reflects the area's desirability and affluent nature. Potential buyers should be aware of the competitive market and consider their budget carefully.

Housing and Property Types

The housing landscape in W10 is varied, with 58.1% of properties being flats and 15.5% terraced houses. The area has a significant percentage of 36.4% 2-bed houses, catering to a range of residents from singles to small families. The property types reflect a mix of urban living and historical charm, with many homes featuring Victorian architecture.

Tenure of Homes

In W10, the majority of homes are socially rented, accounting for 58.1% of the housing stock, while 20.2% are privately rented. Only 9.3% of homes are owned outright, indicating a high level of rental occupancy. This may appeal to investors and property developers looking to tap into the rental market in this desirable area.

House Types

Distribution of various house types, including detached, semi-detached, and terraced houses, across different the different postcode sectors in London (W10).

Detached

2.3%

Semi-Detached

4.6%

Terraced

26%

Flats

52.4%

Bedsits

12.1%

 Line shows UK average.

Size (Bedrooms)

This graph provides an insight into the distribution of house sizes in London (W10), showcasing the number of bedrooms across all properties in London.

1 Bedroom

29.4%

2 Bedrooms

40.6%

3 Bedrooms

22.4%

4+ Bedrooms

7.6%

 Line shows UK average.

Number of Rooms

This graph provides an insight into the average number of rooms in properties within London W10 area. A room can be any room in a house apart from kitchens, bathrooms, toilets, halls/landings/conservatories and rooms used for storage.

1 room

3.5%

2 rooms

24.1%

3 rooms

31.7%

4 rooms

22.3%

5 rooms

14.2%

6 rooms

2.8%

7 rooms

0.8%

8 rooms

0.1%

9+ rooms

0.5%

 Line shows UK average.

Tenure

Tenure status of properties throughout the entire London (W10) postcode sector, presenting a breakdown of ownership, mortgage, rental, and other categories.

Owned Outright

9.3%

Mortgaged

12.8%

Shared Ownership

1.1%

Rented

53.7%

 Line shows UK average.

Household Size

The number of residents per household in the London (W10) district, offering insights into the demographic makeup of this postcode district.

1 person

0%

2 people

30.4%

3 People

29.1%

4 People

17.2%

5 People

11.7%

6 People

5.9%

7 People

3.2%

8 People

1.2%

 Line shows UK average.

Occupancy Rating (Bedrooms)

"Occupancy Rating (Bedrooms)" in the Census 2021 measures whether a household has more, fewer, or just the right number of bedrooms compared to what's needed for the number of people living there. A positive rating means extra bedrooms, zero means just enough, and a negative rating can indicate overcrowding.

Occupancy: +2 or more

7.8%

Occupancy: +1

22.8%

Occupancy: 0

48.9%

Occupancy: -1

14.9%

Occupancy: -2 or less

5.4%

 Line shows UK average.

Second Address Indicator

"Second Address Indicator" in the Census 2021 refers to whether a person has another address where they regularly stay, apart from their main home. This could include a second home, a place they stay for work, or a partner's home, indicating how people split their time between different locations.

No second address

94%

Second address in the UK

3.1%

Second address outside UK

2.9%

 Line shows UK average.

Car or Van Availability

"Car or Van Availability" in the Census 2021 refers to the number of cars or vans available for use by members of a household. It indicates whether a household has access to one or more vehicles, or none at all, providing insight into transport options and dependency on personal vehicles.

No cars or vans

57.9%

1 car or van

35.2%

2 cars or vans

6%

3+ cars or vans

0.9%

 Line shows UK average.

Central Heating

"Central Heating" in the Census 2021 refers to whether a household has a central heating system and what type it is, such as gas, electric, or another source. It shows how homes are heated, indicating the comfort and energy efficiency of the housing.

No central heating

2.5%

Mains gas only

67%

Tank or bottled gas only

0.8%

Electric only

11.4%

Oil only

0.1%

Wood only

0%

Solid fuel only

0%

Renewable energy only

0.2%

District/communal network

5.3%

Other

2.7%

2 or more types (exc renewable)

9.6%

2 or more types (inc renewable)

0.3%

 Line shows UK average.

Education

Schools, education, and learning in the London W10 area are pivotal aspects that shape the development and future prospects of our community's young residents.

Highest Level of Qualification

"Highest Level of Qualification" in the Census 2021 refers to the most advanced qualification or degree a person has achieved. It ranges from no qualifications to advanced degrees like a master's or doctorate, helping to show the education level of the population.

No qualifications

19.5%

Level 1 and entry level

8.1%

Level 2 qualifications

10.7%

Apprenticeship

2.4%

Level 3 qualifications

13.8%

Level 4 and above

42%

 Line shows UK average.

School children & students

"Schoolchildren and Full-Time Students" in the Census 2021 refers to individuals who are either attending school or studying full-time at a college or university. This category includes young people in education and adults who are pursuing full-time studies.

Students

23.1%

Not a student

76.9%

 Line shows UK average.

Ethnicity

Ethnicity in London W10 contributes to its rich cultural tapestry, showcasing diversity and heritage within the community.

Ethnic Group

Range of ethnic groups in London (W10) postcode area, including Asian, Black, Mixed, White, and Other, providing a snapshot of the city's cultural diversity and demographics.

Bangladeshi

6.5%

Chinese

0.7%

Indian

1.7%

Pakistani

1%

African

8.9%

Mixed or Multiple

7.8%

White

45.1%

Arab

8.4%

Other

7.1%

 Line shows UK average.

Country of Birth

"Country of birth" in the Census 2021 refers to the country where a person in W10 was born, regardless of their current nationality or where they live when the census took place. It refers to the country in which they were born.

United Kingdom

57.2%

EU countries

10.6%

Non-EU countries

3.9%

Africa

7.8%

Middle East and Asia

13.2%

Americas and the Caribbean

6.4%

Antarctica and Oceania

0.7%

British Overseas

0.1%

 Line shows UK average.

Length of Residence

"Length of residence" in the Census 2021 refers to the total amount of time a person born outside the UK has lived in the UK. It helps understand how long immigrants have been living in the country, whether continuously or in total over multiple periods.

Born in the UK

55.1%

10 yrs +

31.6%

5 - 10 yrs

5.1%

2 - 5 yrs

4%

Less than 2 yrs

4.2%

 Line shows UK average.

Year of Arrival

"Year of arrival" in the Census 2021 refers to the year when someone who wasn't born in the UK first came to live in the UK. It helps track when people who were born abroad started living in the country.

Born in the UK

56.5%

Arrived before 1951

0.1%

Arrived 1951 to 1960

1.1%

Arrived 1961 to 1970

2.7%

Arrived 1971 to 1980

2.3%

Arrived 1981 to 1990

5.2%

Arrived 1991 to 2000

10.5%

Arrived 2001 to 2010

8.5%

Arrived 2011 to 2013

2.2%

Arrived 2014 to 2016

3.7%

Arrived 2017 to 2019

4.7%

Arrived 2020 to 2021

2.5%

 Line shows UK average.

Passports Held

"Passports held" in the Census 2021 means the number and types of passports people in W10 have. This shows the countries or nations where they have citizenship or the right to travel freely. It could include passports from the UK, other countries, or multiple countries.

No passport

0%

United Kingdom

76.1%

Ireland

1.7%

Other Europe

12.4%

Africa

1.1%

Middle East and Asia

0.1%

Americas and the Caribbean

0%

Antarctica and Oceania

0.8%

British Overseas Territories

0.3%

 Line shows UK average.

Age of Arrival in the UK

"Age of Arrival in the UK" in the Census 2021 indicates how old a person was when they first came to live in the UK if they were born in another country. It helps to understand at what stage of life they moved to the UK.

Born in the UK

57%

Aged 0 to 4 years

3.1%

Aged 5 to 7 years

1.8%

Aged 8 to 9 years

1%

Aged 10 to 14 years

2.7%

Aged 15 years

0.7%

Aged 16 to 17 years

1.9%

Aged 18 to 19 years

2.7%

Aged 20 to 24 years

8.3%

Aged 25 to 29 years

8.8%

Aged 30 to 44 years

8.9%

Aged 45 to 59 years

2.5%

Aged 60 to 64 years

0.3%

Aged 65 to 74 years

0.3%

Aged 75 to 84 years

0%

Aged 85 to 89 years

0%

Aged 90 years and over

0%

 Line shows UK average.

Income

Income in London W10 provides a crucial insight into economic dynamics, reflecting earning levels and financial well-being among residents. Understanding income distribution is key to addressing economic disparities and shaping community initiatives.

Health

Health in the London W10 postcode sector is a vital indicator of well-being, reflecting the overall physical and mental health of our community members.

General Health

"General Health" in the Census 2021 is a self-assessment where people rate their overall health as very good, good, fair, bad, or very bad. It provides a snapshot of how people perceive their physical and mental well-being.

Very good health

49.6%

Good health

30.9%

Fair health

12.4%

Bad health

5%

Very bad health

2.1%

 Line shows UK average.

Disabilities

"Disabilities (TS038)" in the Census 2021 refers to data collected about whether a person has a disability or health condition that limits their day-to-day activities. It includes whether these limitations are substantial and long-term, helping to understand the prevalence and impact of disabilities within the population.

Disabled

17.3%

Disabled (limited a lot)

9%

Disabled (limited a little)

8.2%

Not disabled

82.7%

Not disabled (long term condition)

4.4%

Not disabled (no physical or mental conditions)

78.4%

 Line shows UK average.

Transportation

Transportation in London W10 encompasses various modes and accessibility of travel, essential for the daily commute and connectivity of residents.

Car Ownership and Transport

Residents in W10 have an average of 1.53 cars per household, slightly above the UK average of 1.4. The area is well-connected by public transport, including the Central line and several bus routes, making it easy for residents to commute to central London and access local amenities.

Car Ownership

Distribution of car ownership among households in London (W10), encompassing 'no cars,' '1 car,' '2 cars,' and '3+ cars,' providing a comprehensive snapshot of transportation patterns in the area.

No Cars/Vans

57.9%

1 Car

35.2%

2 Cars

6%

3+ Cars

0.9%

 Line shows UK average.

Method of Travel

"Method of travel" in the Census 2021 refers to how people usually get to work. It includes options like walking, driving, taking the bus, cycling, or using the train. This table describes resident's main mode of transport when commuting.

Work mainly at or from home

37.8%

Underground, metro, light rail, tram

12.5%

Train

3.3%

Bus, minibus or coach

14.8%

Taxi

0.6%

Motorcycle, scooter or moped

1%

Driving a car or van

13.3%

Passenger in a car or van

0.8%

Bicycle

4.4%

On foot

10.1%

 Line shows UK average.

Commuting Distance

"Distance Travelled to Work" in the Census 2021 refers to how far people in London (W10) usually travel from home to their workplace. It measures the length of their commute, whether it's a short walk or a long drive, helping to understand commuting patterns.

Less than 2km

10%

2km to less than 5km

17.3%

5km to less than 10km

14.2%

10km to less than 20km

3.4%

20km to less than 30km

0.7%

30km to less than 40km

0.1%

40km to less than 60km

0.1%

60km and over

0.7%

Works mainly from home

37.8%

 Line shows UK average.

Crime

Crime in London W10 provides insights into safety and security, impacting the overall quality of life for residents.

Crime Rate

W10 has a crime rank of 3375 out of 32482, indicating a relatively safe environment compared to other areas. This lower crime rate can be appealing to families and individuals looking for a secure place to live.

Crime statistics coming soon.