GENDER

  • 41.4%Male
  • 58.6%Female

SOCIAL GRADES

  • 17.9%AB
  • 57%C1/C2
  • 25.6%DE

UNEMPLOYMENT

  • 6%Unemployed
  • 10.9%Students

MARITAL STATUS

  • 45%Married
  • 39%Single
  • 15%Other

Demographic Data & Statistics for ST4 7NZ

Introduction

In this section, we take a look at demographic data for the people who live in the Hartshill and Basford ward ST4 7NZ postcode area. We ask who they are, what jobs they have, what their religious beliefs are, and how they live.

This demographic data for ST4 7NZ is useful to both individuals and organisations. People moving house to Hartshill and Basford may wish to research the new neighbourhood before they take the plunge. Businesses and organisations can use demographic information for market research purposes. Charities and non-profit organisations may find the information useful to determine who lives in the postcode area.

People

Age Breakdown

Analysis of the data shows that there is a total population size of 29 people (residents) living here, of which 41.4% are recorded on official sources as male, and 58.6% female; women outnumber men in Hartshill and Basford.

There are 23 households recorded on the 2011 Census, although it is worth noting that there may have been more houses built and/or more households moved into the ST4 7NZ postcode area since the last census.

0-16
21%
17-30
22%
31-45
23%
46-60
17%
61-75
11%
75-90
6%

Household Breakdown

Analysis of the data shows that there is a total population size of 29 people (residents) living here, of which 41.4% are recorded on official sources as male, and 58.6% female; women outnumber men in Hartshill and Basford.

There are 23 households recorded on the 2011 Census, although it is worth noting that there may have been more houses built and/or more households moved into the ST4 7NZ postcode area since the last census.

Total households23
Population 29
Men
41.4%
Women
58.6%

ST Postcode Wall Map

Hotels near ST47NZ


Social Grades

The social grade of people in Hartshill and Basford is the socio-economic classification used by the Market Research and Marketing Industries, most often in the analysis of spending habits and consumer attitudes. Originally developed by the National Readership Survey to classify their readership, they are used by many organisations and companies for market research.

Classifications for social grades are based on the occupation of the head of the household. [Click to show]:

  • A - Upper Middle Class Higher administrative, managerial or professional
  • B - Middle Class Intermediate managerial, administrative or professional
  • C1 - Lower Middle Class Supervisory or clerical and junior management, administrative or professional
  • C2 - Skilled Working Class Skilled manual workers
  • D - Working Class Semi and unskilled manual workers
  • E - Non Working Casual or lowest grade workers, pensioners, and others who may rely on the welfare state for their income, including students.
AB
17.9%
C1
35.9%
C2
20.6%
DE
25.6%

Ethnic Groups

The population of ST4 7NZ identifies themselves as 75% white, 2% mixed, 20% Asian, and 1% black.

ST4 7NZ has a higher than average percentage of Asians (UK average is 6.9%).

The breakdown of ethnicity for ST4 7NZ is not uncommon when compared to other areas also classed as ' Urban with City and Town'.

Show a [full breakdown] of the ethnic groups.

Urban with City and Town
White
75%
Mixed
2%
Asian
20%
Black
1%
Other
1%
White British 71%
White Irish1%
White Gypsy0%
White Other3%
Mixed White/Black Caribbean1%
Mixed White/Black African0%
Mixed White/Asian1%
Mixed Other0%
Asian Indian4%
Asian Pakistani7%
Asian Bangladeshi1%
Asian Chinese1%
Asian (Other)7%
Black African1%
Black Caribeean0%
Black (other)0%
Arab0%
Other1%

Marital Status

In 2016 the ONS recorded 24.1 million people in England and Wales where were married. In ST4 7NZ, 45% of residents aged 16 and over are married, compared to the UK average of 50.9%.

These marital status statistics for people in Hartshill and Basford include census data for people aged 16 or over (excluding 16-18 year olds in education).

Single
39%
Married
45%
Other
15%

General Health

Population general health is a self-assessment of a person's general state of health. In the 2011 Census people in the ST4 7NZ postcode area were asked whether their health was very good, good, fair, bad or very bad.

People in Hartshill and Basford were asked to give their current state of health at the time of asking, not based on their health over a specific period of time.

Very Good
42%
Good
34.7%
Fair
15.3%
Poor
6.2%
Very Poor
1.9%

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Education and Work

Occupation

What type of jobs do people in Hartshill and Basford do? Residents of ST4 7NZ who were aged between 16 and 74 were asked their main occupation for the Census 2011.

Across the UK, 30.4% of people are managers, directors and professionals. This compares to 32% of the workforce in ST4 7NZ.

12.5% of workers in ST4 7NZ are in elementary occupations, compared to a national average of 11.6.

Managerial & Directors
6.4%
Professionals
26.2%
Associate Professionals
10.3%
Admin & Secretarial
9.3%
Skilled Trades
10.2%
Caring, Leisure & Service
9.5%
Sales & Customer Services
8%
Plant & Machine Operatives
7.6%
Elementary Occupations
12.5%

Household Income

Whilst the UK's households bring in an average of £39,468 each year, households in ST4 7NZ take home £33,800, which is 2% lower than the UK average.

In 2017, the ONS found that median workplace-based earnings in predominantly urban areas (excluding London) were £22,900 while predominantly rural areas were slightly lower at £21,400.

IncomeAverage WeeklyAnnuallyAverage SalaryStoke-on-TrentRegional AreaUKAll of UK
Average income£ 650£33,800£28,912£39,468
Upper average£740£38,480£32,916£44,980
Upper average£570£29,640£25,376£34,684

Unemployment Rates

As of May-July 2018, the ONS recorded the UK's unemployment rate at 4%. The unemployment rate of ST4 7NZ was recorded as being 6% , which is higher than the UK average.

10.9% are classed as being students in full-time education. The remaining 83.1% of people in ST4 7NZ are in work.

Working
83.1%
Unemployed
6%
Students
10.9%

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AVERAGE AGES

  • 21%Children
  • 79%Adults

About this data

Due to the limited amount of people who may live in ST4 7NZ, we've expanded the catchment area to include the neighbourhood.

Rather than showing demographic data from just ST4 7NZ, we've taken data from the LSOA (Lower Super Output Area) so we can display accurate demographic data.

Using a bigger sample of the local population gives us more insightful data than relying solely on the 29 people who live in ST4 7NZ.

The postcode ST4 7NZ is in the LSOA area called 'Stoke-on-Trent 018C', in the Hartshill and Basford ward.

The geographical demographic data for ST4 7NZ has been extracted from the Office of National Statistics, responsible for the collection and publication of UK statistics relating to population, society and economy. (ONS)

Statistical Disclosure Control Methods

Please note that targeted record swapping and restriction of detail (particularly at low level geographies) is regularly undertaken on Census data by the ONS to protect the privacy of individuals.

Demographic statistics are derived from the 2011 Census, which was carried out to provide a detailed analysis of the population and its characteristics. Data from the Office for National Statistics is licensed under the Open Government Licence v.1.0.

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