Social Grades by LSOA
CSV spreadsheet containing the NSSeC social grades (AB, C1, C2, DE) along with AB percentage and decile for each Lower Super Output Area (LSOA) in England and Wales.
Overview
This dataset provides a detailed breakdown of social grades at the Lower Super Output Area (LSOA) level across England and Wales. Using the National Statistics Socio-economic Classification (NS-SeC), it categorizes populations into AB, C1, C2, and DE social grades, offering insights into the socio-economic profile of each area. This dataset is invaluable for businesses, marketers, researchers, and policymakers looking to understand local demographics in finer detail.
What’s Included?
- LSOA Code – The unique identifier for each LSOA (small geographic areas with around 1,000–3,000 residents).
- LSOA Name – The corresponding name for easy reference.
- Social Grades (AB, C1, C2, DE) – The proportion of the population in each social class based on NS-SeC classifications:
- AB – Higher & intermediate managerial, administrative, professional roles.
- C1 – Supervisory, clerical & junior managerial roles.
- C2 – Skilled manual workers.
- DE – Semi-skilled & unskilled manual workers, unemployed.
- AB Percentage – The proportion of the population in the highest social grade (AB), useful for identifying affluent areas.
- AB Decile Ranking – A ranking system (1-10) that places each LSOA into a national decile based on its AB percentage, providing a quick comparison of affluence levels between different locations.
Why This Data is Useful?
- Businesses & Retailers – Identify affluent areas for targeted marketing, store placement, and service expansion.
- Marketing & Advertising Agencies – Refine audience segmentation and tailor campaigns based on local socio-economic profiles.
- Property Investors & Estate Agents – Assess neighbourhood affluence to determine property demand, rental values, and investment opportunities.
- Local Authorities & Urban Planners – Analyse socio-economic trends for policy planning, funding allocation, and community initiatives.
- Financial Services & Insurers – Assess risk and tailor financial products based on the socio-economic status of an area.
- Developers & Data Analysts – Integrate social grade data into analytical models, mapping tools, or CRM systems to enhance decision-making.
This dataset provides hyper-local socio-economic insights, helping organisations make data-driven decisions when planning business operations, marketing strategies, or policy interventions.
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